BLACKPINK's 'Kill This Love' music video has surpassed 1.7 billion views on YouTube.

According to YG Entertainment on the 25th, Blackpink's music video for 'Kill This Love' surpassed 1.7 billion YouTube views at 2:53 pm on the same day. It has been about 3 years and 7 months since it was released on YouTube and about 5 months since it reached 1.6 billion views. This is a part that makes us guess the constant interest of global fans.


With this, Blackpink became the first K-pop artist to have two music videos with over 1.7 billion views. Previously, their other mega hit song 'DDU-DU DDU-DU' achieved the same number of views and is rapidly moving towards 2 billion views.

'Kill This Love' is a song with strong lead brass and magnificent drum sounds. This music video captures the hearts of fans all over the world with sophisticated visual beauty and Blackpink's powerful yet charismatic dance line.

In particular, it was evaluated that the addictive point choreography, including the action of shooting a long gun, was impressive, and it was also listed as the only K-pop in 'Top 10 Most Viewed Music Videos in the World in 2019'.

The sound source also achieved remarkable results on various major charts. In the first week of its release, the song ranked 41st and 24th on the US Billboard main chart Hot 100 and Billboard 200, respectively, replacing the highest ranking among K-pop girl groups at the time.

Meanwhile, BLACKPINK is cruising through the largest world tour of a K-pop girl group, attracting about 1.5 million people. Having sold out all the tickets for 14 North American performances in 7 cities and breathing with 200,000 spectators, they will move on to London on the 30th and embark on a European tour of 10 performances in 7 cities. From 2023, the following year, they are expected to expand their rapport with fans by heading to Asia and Oceania.