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Distributor Showbox has made an official statement regarding the reverse viral of the movie 'Emergency Declaration' (director Jae-rim Han).

Showbox said on the 21st, "From the day after the movie 'Emergency Declaration' was released, we received reports from various informants inside and outside the film industry that malicious posts related to 'Emergency Declaration' were spreading online in a certain way."

He added, "We have been through the process of checking various articles and ratings posted online before and after the release of 'Emergency Declaration' for about a month in the judgment that the information we received is consistent and reliable."

Showbox explained, "Through the process, we have discovered circumstances where a group for personal gain has spread and reproduced some posts in a specific way in order to create a malicious evaluation of the movie as a mainstream public opinion."

Also, "Showbox requested the Seoul Metropolitan Police Agency to investigate the situation on the same day. We hope that the investigation agency will find out the truth and, if the crime of a certain group is revealed, severe punishment will be imposed."

Showbox said, "The high level of criticism from the audience has played a huge role in the remarkable development of Korean cinema in the world. And, prior to all that, any opinions of the audience deserve respect within the freedom of expression."

In addition, he emphasized, "The voices of the audience should not be used or distorted for the private gain of a certain group, and if there is a power with such an unjust intention, it should be clearly revealed."

Meanwhile, 'Emergency Declaration', which was released on the 3rd of last month, was embroiled in a reverse viral controversy before its release. Reverse viral is a form of viral marketing that intentionally creates negative public opinion.
The following is the full text of Showbox's official position We would like to inform you of Showbox's official position on the reverse viral situation of the <Emergency Declaration> that was reported on Monday, August 8th.

From the day after the movie <Emergency Declaration> was released, we received reports from various informants inside and outside the film industry that malicious posts related to <Emergency Declaration> are spreading in a certain way online.

We went through the process of checking various articles and ratings posted online before and after the release of <Declaration of Emergency> for about a month in the judgment that the information received was consistent and reliable.

In the process, we discovered situations where a group for personal gain has spread and reproduced some posts in a specific way in order to create a malicious evaluation of the movie into the mainstream public opinion.

Accordingly, Showbox today (September 21) requested an investigation related to the situation to the Seoul Metropolitan Police Agency. I hope that the investigation agency will find out the truth and, if the crimes of a certain force are revealed, severe punishment will be imposed.

The high level of criticism from the audience has played a major role in the remarkable development of Korean cinema in the world. And before all of that, any opinions of the audience deserve respect within freedom of expression.

However, the voices of the audience should not be used or distorted for the private gain of a particular force, and if there is a force with such unjust intentions, it should be clearly revealed.

Showbox will continue to humbly accept criticism from the audience for the film. However, if a force for personal gain is involved in the flow, we will respond sternly.

We will diligently prepare for legal actions to be taken in the future. In addition, if new content is discovered during this process, we will inform you through an additional position announcement.